Branham Stories
A thinking Man's Filter Produces a holy Man's Taste
I was going down through the woods hunting, and I was attracted to turn around. And I looked, and there laid a empty cigarette carton or package, ever what you call it. And it's the company; I don't feel I should call their name. But the tobacco company had, they have a slogan, "A thinking man's filter, a smoking man's taste."
I started walking on down a little further in the woods, and Something attracted me, "Go back to that cigarette pack." I thought, "Heavenly Father, I'm going down here to that tree where those squirrels was spoke into existence by You one morning. Why would You call me back?" And Something said, "You've got a sermon coming for Sunday. Your text is wrote on it." I thought, "On a cigarette pack?" I went back. And I begin to think, "A thinking man's filter," what a deception that is. If a man was a thinking man, he wouldn't smoke at all. But, you see, people swallow that.
I believe it's two years ago, when I was in one of the conventions, I went up to the world's fair when it was on the west coast. And they had Yul Brynner's picture and many of them there. And the scientists... (Many of you was in the same hall.) About the danger of smoking, how they pull that smoke across a marble, and took a little Q-tip, and took up the nicotine off there, and put it on a rat's back, and put him in a cage, in seven days he was so full of cancer he couldn't even walk. See? He said... Pulled it through water.
Said, "Filter..." Said, "Filter? There is no such a thing." Said, "You..." Now, this is science themselves. They said, "You cannot have smoke unless you got tar. Tar makes the smoke."
And the only thing it is, is a gimmick to sell more cigarettes. When that, if I... Don't hope you think I'm sacrilegious or a fanatic. That devil in a man, that makes him smoke to kill himself... When he--he wants the nicotine of one cigarette, that will supply his desire, now the company comes around with this deceiving gimmick, and says, "A thinking man's filter." He will have to smoke four or five cigarettes to make as much tar in you (to satisfy him) as you did with the one. Americans selling death to their brethren and sisters. I don't get it.
But yet in there, I thought, "There is a thinking man's Filter that's right." Now, if a man was smoking, remember, it produces a smoking man's taste. Then if you cannot have a--the--fill the desire of a smoke until you get the smoke there and get--have to produce the taste. So you smoke four cigarettes, or five, and pay more for it than you would if you just smoked one regular cigarette. See, it's a gimmick, a sales gimmick, deceiving the people: Americans. When I think of Valley Forge, George Washington, with two-thirds of his soldiers, and no shoes on their feet on that cold day, to make us the economy that we are, and then Americans sell American, his brother and sister, death, under a false gimmick for filthy lucre, the root of all evil, the crave of money, love. The whole thing's gone mad, knowing not that this whole thing will perish. But if you don't get no smoke, you can't have the taste.
Then I thought, "There is a thinking man's Filter," a thinking man's Filter. And I took my text from "A thinking man's Filter produces a holy man's taste." "
